Trade Engagement Opportunities 2025/26
On this page you will find details of upcoming SATC owned and managed trade events. If you have any questions, please contact us at [email protected].
Please also remember to visit Tourism Australia's Industry Events page where you will find information about other trade events run by Tourism Australia and other industry bodies such as ATEC.
2026
ITB Berlin 2026 once again expects exhibitors and trade visitors from all over the world to a very special edition this year. ITB Berlin will celebrate its 60th anniversary in March 2026.
In 2026 Destination Australia will take place in Melbourne / Narrm at Centerpiece, Melbourne Park on Thursday 19 March. At the event industry leaders will share insights and updates as we continue to support the sustainable growth of our sector. As always, a range of topics will be covered from aviation to marketing trends, distribution, and so much more! Registrations to attend will open later in the year.
The 46th edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange (ATE26), will return to Adelaide/Tarntanya in 2026, connecting members of the Australian tourism industry with global buyers.
Four days of high-quality pre-scheduled appointments, educational sessions, networking, parties and invaluable exposure sum up the ILTM Asia Pacific experience.
Australia Marketplace South East Asia 2025 will be held in Jakarta, Indonesia at Grand Hyatt Jakarta from Wednesday 30 July to Friday 1 August.
The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from South East Asia, specifically Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. It includes two and a half days of pre-scheduled appointments between buyers and sellers as well as networking opportunities.
Australia Marketplace Japan & Korea 2026 will be held in Tokyo, Japan from Wednesday, 2 September to Friday, 4 September. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from Japan & Korea.
Further information regarding the event will be available in due course.
The Palais des Congrès de Marrakech will open its doors to industry-wide travel professionals between 7 and 10 September 2026, when the next face-to-face edition of PURE Life Experiences is scheduled to take place. The leading annual trade fair for high-quality experiential travel will bring together the B2B community for a four-day programme of collaboration, networking, and products exploration.
G’day Australia 2026 will take place in Darwin/Garramilla, Northern Territory, in October 2026. G’day Australia 2026 will be delivered by Tourism Australia in partnership with Tourism Northern Territory.
G’day Australia 2026 is a combined training workshop and familiarisation event held exclusively for Aussie Specialist Agents from retail outlets and key wholesalers/tour operators from all of Tourism Australia’s key markets. 300 Aussie Specialist Agents will attend the event to meet with Australian tourism operators during the workshop and networking events.
ATEC Meeting Place will take place in Hobart in 2026 and will bring together more than 500 delegates, including around 120 travel buyers active in USA, UK, Greater China, Singapore, and New Zealand. It will include business meetings, destination showcases, networking events, and a conferencing program, all designed to foster strategic partnerships and drive tourism growth.
Australia Marketplace United Kingdom & Europe 2026 will be held in London, England from Monday, 16 November to Wednesday, 18 November. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from across the United Kingdom & Europe. Further information regarding the event will be available in due course.
